
Weekend with Zain Ahmad: ‘I don’t shop at all’
Zain Ahmad, 29, is a fashion designer from Lahore, Pakistan. He is the founder and creative director of Rastah, a leading clothing label in contemporary South Asian design.
He studied political economy at the University of British Columbia before launching Rastah in 2018. In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. It has been worn by A-list celebrities including Zayn Malik, Timothée Chalamet, Barry Keoghan, Justin Bieber and Anil Kapoor.
Ahmad is no...
He studied political economy at the University of British Columbia before launching Rastah in 2018. In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. It has been worn by A-list celebrities including Zayn Malik, Timothée Chalamet, Barry Keoghan, Justin Bieber and Anil Kapoor.
Ahmad is no...